DMG fitness

branding 

Art Direction, Branding, Print Design, Illustration

A personal branding project for a local fitness instructor. He wanted a powerful brand that looked sporty yet different from the norm. After lots of research I found that the meaning of the clients name went back to ancient Greece and means sheep farmer or sheep milk man. This is where the powerful ram comes from and the milk branding for the packages he offers; full fat/semi skimmed/skimmed.